Leadership in life and business often requires you defy conventional wisdom and take a different path.
In recent years, Apple Computer took this concept and made serious marketing hay with their tagline, “Think Different.”
But they weren’t the first to put that concept to work. For example, here a similar thought from Henry Ford:
“If I had asked people what they wanted,
they would have said faster horses.”
A leader and innovator on many levels, even though he was “old-school,” Henry Ford was absolutely a master of both marketing and business. For example:
• When looking for his initial set of investors, he didn't just put together a proposal - he built a race car that broke the world's land speed record. And to add to the show, he drove it in the time trial himself!
• To promote his first car (as a replacement for the horse) he staged a series of "Model T Rodeos" in which cowboys roped steers while driving Model T's.
• Finally, when he thought employees were getting too mired in paperwork, he'd head out to the factory yard with a huge pile of ledger books and memos and set a bonfire.
Conventional wisdom has its place. But it’s always important to be willing to consider fresh alternatives to getting the job done. Here The Wealth Advocate we invest the time and energy to make sure we have the most accurate picture possible when it comes to investing opportunities. To make sure your portfolio isn’t delivering less than you deserve, give us a call at 610-695-8748.
